PI Ceramic Starts Microfluidics Campaign

In mid-December 2023, PI Ceramic launched a targeted microfluidics campaign for the DACH and EMEA regions to strengthen its presence among local OEM customers, particularly engineers and strategic buyers.

Microfluidics, the technology of the future in medical technology, provides the basis for advances in diagnostics and therapeutics and opens up significant growth prospects for PI Ceramic. Microfluidics revolutionizes fields such as biotechnology or chemistry and enables precise analyses, diagnostics, and therapeutic treatments. The integration of piezoceramic materials is at the heart of microfluidic innovations. The PI Ceramic’s sales team has therefore been strengthened accordingly and the campaign is being combined with targeted cold calling activities.

Regular meetings take place between Marketing and Sales to evaluate the quality of the incoming leads.

The aim of the campaign is to increase the quantity and quality of leads generated and to gain the trust of OEM customers in the DACH and EMEA regions in PI as the right partner and technology leader for precision positioning technologies.

We cannot wait to see the first campaign results!

Contact person: Melina Ramakic, Marketing Project Manager Piezo Technology