Regional Recruiting Campaign at German Sites Sparks Interest in PI as an Employer
Dear Colleagues,
In January 2022, under the motto 'Goodbye old job, hello WOW!', PI started a social media campaign for our German subsidiaries in Lederhose, Karlsruhe and Eschbach, within a radius of 50 km respectively.
Advertisements on Facebook, Instagram, and LinkedIn were used to address potential candidates. These were viewed more than six million times and we had more than 40,000 visits to our website.
Our creative advertisements sparked peoples’ interest. For this purpose, we created websites specifically to the three locations with emotive videos. We would like to thank the colleagues from the three subsidiaries for their fantastic work on the videos.
We will continue to develop the recruiting campaign further. The campaign elements are designed in such a way that they can be used simply and quickly by all of the global locations.
You can access the links to the landing pages of the German subsidiaries here (only available in German):
Best regards
Annegret Lisker
Director Human Resources – Global