DRIVING INNOVATION: An Inspiring and Confidence-Building Campaign
Innovation means taking risks, questioning conventional ways of thinking, and pushing boundaries to discover new possibilities. This innovative power has been driving PI for more than 50 years, and is the engine for future developments.
The new DRIVING INNOVATION campaign shifts the focus to our development potential and highlights the technologies and core competencies that enable us to be, and to remain a leader in precision positioning.
Animations, videos, and expert presentations show what we are currently working on, what is planned for the future, and what, based on this, we can achieve and make possible for our customers.
With this campaign, we would like to give insights into our technologies’ development process and give a platform to the people behind them: our developers. We show ourselves to be not only competent and future-oriented, but above all human.
Particularly in the current situation, it is important for PI to create a sense of trust with current and future customers through this transparency and approachability: We are the right partner for new projects. We inspire through continuous development, and are always pushing our own boundaries in precision positioning.
The DRIVING INNOVATION campaign kicked off at LASER World of PHOTONICS 2023 in Munich, where current innovation topics were presented. Its contents are now being developed continuously.
Find out more about the DRIVING INNOVATION campaign on our new website.
Watch the DRIVING INNOVATION video here:
Contact person: Andreas Schneider, Chief Marketing Officer