Foto: Front row from left: Dr. Matthias Paetsch, Dirk Roessger, Markus Greis, Walter Silvesky, Raymond Quek; back row from left: Erik Reichardt, Laurent Melin, Dr. Axel Widenhorn, Alexandre Barthlen, Alexandra Blum, Chia Hsin, Marc Beusenberg, Chris Hong, David Rego
At the end of January, Laurent Melin, SVP Global Sales, and the Singapore-based Southeast Asia Sales team hosted the annual Global Sales Kickoff. Executives from around the world came together to align sales strategies and activities planned for 2026 across the various regions.
As part of the annual kickoff, Hsin Chia, Director of Sales APAC, emphasized significant transformations that have taken place at the Singapore office in recent years. As a result, PI has been able to substantially expand its presence in Southeast Asia. The team has also established a technology center where customers can be engaged both onsite and remotely.