Market Strategies

Marc Beusenberg New SVP Market Strategies at PI

May 07, 2024

Since May 1, 2024, Marc Beusenberg has joined the team of Florian Geistdörfer, Chief Business Officer (CBO), as Senior Vice President Market Strategies. 

In this role, he assumes overall responsibility for our segment strategies, hence the identification of relevant markets and potentials as well as the systematic coordination of their commercialization. Marc Beusenberg is heading the team of Dr. Thomas Bocher and will develop well researched and quantified segment strategies. In an aligned and joint process with Research, Operations, Sales, and Marketing, he will pre-steer and validate the respective plans and roadmaps. In addition, Marc Beusenberg will maintain a close exchange and collaboration with our customers, partners, and PI teams around the world.

With Marc Beusenberg we gain significant support with extensive specialist knowledge of our industries and target segments. He looks back on over thirty years of experience in the research, development and commercialization of technical products and services. Most recently, he worked as Director Research & Development at Integrated Mechanization Solutions (IMS) B.V., Almelo, NL.

We warmly welcome Marc Beusenberg as SVP Market Strategies and wish him a successful start in his new role.


Contact person: Florian Geistdörfer, Chief Business Officer (CBO)

Written by Martina Brkic on May 07, 2024