Erik Reichardt, who currently holds the position as Head of Country - Netherlands, will additionally take over the role of Director Sales EMEA as of January 1, 2024, reporting to Laurent Melin. At the beginning of next year, his focus will initially be fully dedicated to his responsibilities in the Benelux region, ensuring a smooth continuation of the Benelux’ activities. As PI Netherlands progresses, he will gradually shift his priorities to fully integrate himself into the EMEA role.
I am looking forward to taking on the new role of Director Sales EMEA, as well as keeping my current position as Head of Country - Netherlands. While I am excited to take on this new challenge, I can assure you that my commitment to my current role remains unwavering. As Director EMEA, it is important for me to have a long-term view and focus on growing our OEM business. This requires a solid team, transparency, and a good level of trust. We have a great foundation and I look forward to continuing to work on that!
Contact person: Laurent Melin, SVP Sales