PI and ACS Leverage Mutual Synergies to Strengthen Regional Cooperation in ACS Motion Control Campaign
For high-tech industries, motion control challenges often go hand in hand with precision positioning. This involves placing an object with nano-level accuracy, minimal jitter, smooth settling, and consistent acceleration.
From now on, customers in certain regions can have their needs met by a single team. In selected country markets within the EMEA and APAC regions, PI offers both motion control and positioning solutions. PI sells and supports ACS motion controllers and servo drive products in these regions, targeting markets such as in semiconductor and display manufacturing, laser materials processing, additive manufacturing, life science instruments and more. In these regions, the unified sales offering is designed to be beneficial for customers, providing industrial designers working with PI with a single source of expertise in motion control and precision positioning.
To achieve this potential, ACS and PI are collaborating on a parallel marketing campaign. PI will announce a broader offering that includes ACS solutions while ACS will intensify its promotion of superior performance in motion control.
“This campaign leverages the strength of PI Sales in the EMEA and APAC region where we offer the pure ACS solution,” explains Andreas Schneider, Chief Marketing Officer (CMO) of PI. “This allows us to address different target groups within our OEMs and certainly leverage synergies within our customers’ organizations.”
“As part of the PI Group, ACS has achieved rapid growth and a stronger presence around the world,” adds Jason Goerges, GM North America & Global VP of Marketing of ACS. “ACS welcomes the opportunity to increase our growth and presence in target OEM market segments and enable our PI colleagues to solve more challenges for more motion control customers.”
The campaign will be launched in the DACH (ACS) and EMEA (PI) regions as a first step, followed by the US (ACS) and APAC (PI) regions. To support PI employees in providing sales and technical support for ACS motion controllers and servo drive products in the EMEA and APAC regions, sales trainings have been implemented. ACS Motion Control, as well as its subsidiaries and independent distributors will be the primary point of contact for ACS products in Israel, the United States, Germany, Austria, Switzerland, China, and Korea.
“This collaboration will help all of us contribute to the ongoing success of ACS while also empowering PI sales teams to open new market opportunities in motion control and precision positioning,” says Laurent Melin, Senior Vice President Global Sales of PI.