PI Advertising Campaign

Reinforcement for Production is on its Way: Advertising Campaign for New Employees is Working

April 19, 2023

PI is urgently looking for skilled workers and career changers for the production areas at the sites in Karlsruhe and Eschbach. In total, PI currently faces more than 250 vacancies. Every new employee brings us closer to our goal of working through our high order backlog and once again offering our customers reliable delivery times.

For this reason, in March 2023, we launched an advertising campaign for new colleagues. As part of this campaign, we place advertisements on Google, Facebook, LinkedIn, and Instagram (listed below), targeting engineers, mechatronics technicians, electronics technicians, and other skilled workers. With just one click, interested parties can access our Recruiting-Landing Page (in German).

Furthermore, we have created a new company video which you can watch via this landing page. The video gives insights on the work in production and was realized in close cooperation between the HR department, DPG, and MarCom.

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Here are the initial results of our advertising campaign after the first two weeks: 

  • We received nine applications from professionals. 
  • We could fill all 16 vacancies for career changers.
  • We registered more than 3,000 clicks on our internet ads.

In the next few days, we will take further measures. Let us surprise you!

Contact person: Andreas Schneider, Chief Communication Officer

Written by Laura Früh on April 19, 2023