Grand Strategy Meeting for Piezo Technology at PI Ceramic
Mid-April 2023, as already reported on PICO, the Global Sales & Marketing Directors Off-Site Workshop took place. After two and a half intense days there, a few more colleagues spent a further one and a half days at the Grand Strategy Meeting (GSM) for Piezo Technology. During the first day, our CEO Markus Spanner was present for a few hours.
To open the GSM, Dr. Patrick Pertsch held the keynote presentation “Growth Strategy Piezo Technology 2027”, which set a target of 100 million euros in turnover for the piezo technology area of expertise.
Afterwards, our four sales regions - The Americas, APAC, DACH, and EMEA - presented their business reviews in which they also highlighted our growth potential towards 2027. This was followed by four intensive workshops focusing on markets, sales, technologies/solution development, and the internationalization of operations. All-in-all we could collect a lot of new ideas to support our ambitions to grow.
On the first evening, a great barbeque event on PI Ceramic’s roof top was organized under the motto: “#BARPICUE // Igniting Ideas.” Further PI Ceramic colleagues joined for an outstanding opportunity to network and move closer together!
The second day began with a poster session where the Heads of Product Division presented their capabilities, as well as upcoming investments, and new product ideas.
Moreover, our GSM group attended a segment marketing workshop with the aim of defining the most attractive greenfields and orchestrating a pro-active approach to conquer them.
Our GSM ended with a presentation from Andreas Schneider, our Chief Communication Officer (CCO), focusing on marketing campaigns to support our growth potential. The first, on the topic of microfluidics, will start in July 2023 at the latest.
We would like to thank all of the colleagues who participated for their commitment and contributions during this strategic meeting. This is clearly just the beginning and needs to be continued on a regular basis for the sub-topics for us to reach our ambitious target of 100 million euros in the next five years.
A special thanks goes to Manja Tatschke, Assistant Sales, and the team at PI Ceramic for the exceptionally good organization and excellent hospitality.
Contact persons:
- Stéphane Bussa, Chief Sales Officer
- Dr. Patrick Pertsch, CEO PIC
- Dirk Roessger, Director Sales - Piezo Technology