Innovation Campaign Attracts Great Interest from Trade Media Representatives
At the LASER World of PHOTONICS, Markus Spanner, Chief Executive Officer, and Dr. Markus Czanta, Chief Technology Officer, presented PI's innovation topics and company development during a total of five trade media talks.
Our innovation campaign, (DRIVING INNOVATION: An Inspiring and Confidence-Building Campaign), which started at the trade fair, attracted a lot of attention from the media representatives. Particularly, the magnetic levitation (“MagLev”) technology and the precision it can reach amazed everybody and led to numerous inquiries.
We show-cased our special market position as a provider of positioning systems with the highest precision to the representatives. In particular, it was possible to clearly show how PI justifies its claim as market and technology leader: Versatile drive technologies, proprietary sensor technology, and its own controller technology go hand in hand. Furthermore, the statements on PI's strong growth since 2020 as well as the openly presented supply and personnel situation met with great interest among the editors.
The trade media have an essential role to play as an intermediary between technology providers, such as ourselves, and potential drivers of demand.
Contact person: Andreas Schneider, Chief Marketing Officer
